Saturday, July 11, 2009

Plus size clothing industry

Some interesting news in the Plus size clothing industry :

Plus size women are not a minority anymore. In fact it is estimated that the average American woman is now a size 14, according to some research, and that's currently the entry size to the plus-sized clothing category.

Retailers who have figured this out have seen their stocks skyrocket. For example, Avenue, owned by the United Retail Group, has seen its stock price jump 42 percent so far this year

Now branding is coming to plus-sized clothing. Jessica Simpson, for example, has put her name on a plus size line of clothes for Avenue, and they have sold very well.

American model Daisy Fuentes, another celebrity who was already selling clothes, is expanding her line. She has been selling a line of clothing at Kohl's, which has seen its company stock price rise 10 percent so far this year.

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